How to promote your crypto project in 2022.

Blockchain is the real revolution that is very much similar to the dot com boom of the 2000s. Web 3.0 is the new buzzword in the community and no doubt this is not going to slow down anytime soon.
It is the best time to enter the blockchain game and make projects that can impact millions of life, projects like the Defi, Dao, Virtual Gaming, Metaverse, NFTs creating large scale impacts that can’t be ignored. With big corporate coming into the space and trying to figure out their strategy to survive this Web 3.0 transition there is still a lot of space for many newcomers to come and dominate the next big revolution.

The study is done for the North America region but applies to other regions as blockchain is a global phenomenon thus similar study could be done for other regions to

Understanding the region.

• Despite having more % population of active internet users(90.3%) than the rest of the world. The region is lagging in terms of % of crypto owners than countries like Russia, Ukraine, Kenya.
• Only 8.31% of the USA and 3.20% in Canada.
• With major investment done by institutional investors.
• In Terms of crypto awareness score, Canada lags behind the major economies and USA too is behind Ukraine, Russia.
• With major economies like china banning the crypto, Russia proposing a ban and India introducing a 30% tax the fear of crypto as an unstable asset with massive volatility has further restricted the growth among individual investors and retailers.

Popular social media to promote awareness about the crypto currencies.

• YOUTUBE
• FACEBOOK
• INSTAGRAM
• TWITTER
• LINKED IN
• TELEGRAM
• DISCORD
• REDDIT
• MEDIUM
• GMAIL

1. Promotion through YouTube.

• YouTube influencers are a great way to bring any coin into the limelight.
• Making the concepts of the crypto easy for the new users, the explanations should not be too complex.
• 80% and more people are on YouTube from the N.A region, and they see it as a great media of knowledge sharing.
• It is the biggest driver of growth and associating the coin with the face value of some influencer will give it more credibility and trust.

• Once the audience becomes mature enough to handle new and more complex concepts details about the crypto projects should be explained.
• India has seen massive growth in the crypto space with some exchanges reporting 5000x growth in user base in the past 2 years after the government removed the ban.
• Comedians, streamers, finance YouTubers, everyone was involved in the promotion, leading to a massive upsurge in the people below 25 years believing the narrative and started investing.
• A similar trend is getting shown in the South-Asian market Vietnam, Pakistan etc.
• Almost 66% of the total population in the N.A. region is between the 16–64 age group leaving a massive growth potential in crypto.
• To target the audience we need to focus on gaming, comedy for people below 25 years and finance YouTubers for the working class(25–64 years).

2. Facebook/meta has the numbers.

• After YouTube, Facebook is the next big social media giant.
• It had earlier banned the promotion of cryptocurrencies through ads, but no such restrictions are there now, it is recently been removed.

• Facebook can be used to promote the events of the crypto and can be used as a great platform for community building.
• 76% of internet users are on Facebook and these are the masses they have a mix of both the old and the new crowd.

Facebook messenger is one of the market leaders in messenger app 68% of the total users, which makes community support easy

3. Instagram the new age social-media.

• Most of the youth is more active on Instagram
• Great presentation and great visuals are the keys.
• Influencers on Instagram are as strong as YouTube and this media will provide reach to the youth.
• 54.40 % of total users are present on Instagram.

• The attention span is small therefore short, fast and engaging things are popular.
• Detailing of projects should be avoided and the main USP of the projects should be shared. Like how DEFI → is going to disrupt CEFI.
• How 56x-100x return can be made with a small allocation in a crypto asset maybe 5–10% of someone’s portfolio.
• Various crypto pages are there that people follow that can be used as a medium of promotion.

4. Increasing the Interaction with the users.

• Twitter, Reddit, Telegram are the most popular one-on-one community interaction platform.
• 37% of Twitter and 21.8% Reddit of total users are on the platform.
• With Twitter and Reddit having more niche crypto communities.
• Building one such community on these platforms can provide an edge as more crypto enthusiasts are present on these services.
• Retweeting influential people’s tweets eg:- MARK Cuban hold 80% of its wealth in digital assets this tweet can be promoted; we have all seen what Elon musk’s tweets could do to the crypto share prices and narrative.
• Most of the new projects are rejected as the users find no interaction from the project creator.
• But when it comes to one-on-one interaction Discord has an edge,
• Discord can be used for organizing online events and conferences and as a platform for customer service.
• Making a large database of the E-mail address is very much necessary, this will help to provide regular updates to the users that have subscribed to our newsletter.
• E-mails are the first thing a working professional checks and are still a great source of finding new users and community members.
• Medium can be a great medium for blogs related to the projects and for a general update about the crypto space that the project is working on.

6. Conduct Hackathons and LIVE giveaways.

• Universities and school students are the first one to adopt newer technologies.
• Conducting monthly contest or hackathons will increase the participation and curiosity of the participants.
• Giveaways or community leaders can be formed through these events.
• Gitcoin , Dev-Folio , Devpost , ETHGlobal are global platform for conducting hackathons.
• As any new user is reluctant to try something new, we can give away a few coins to the user for free.
• This will allow the user to engage with the coin and do promotions of the coin and events like these to the peer.
• Recently Elon musk donated ETH, BITCOIN, SHIBA INU for promoting the Shiba meme coin.

7. Developing Community and Community leaders

• Building a strong community of people involved in the project will increase the interest of others
• Incentivizing Community Leaders and members will increase the reach.
• The easiest way to build strong support for the project.

8. Promote the user generated content and memes

• Promoting the user generated content for promotions will give users more value while engaging and will provide more contribution.
• Creativity should be awarded.
• Generating engaging memes
• Current events linking it to crypto/ coins for quick promotion and eye catching.
• This will help in creating hype about the coin and is the less expensive yet effective way of promotions.

9. Podcast and interview with the founder

• The more the founder is actively seen promoting the crypto, it gives a positive picture of the authenticity of the project.
• Podcast and Direct interviews with the core team or founder legitimize the projects
• Gives a clear idea about the project’s aim and the problem that it is trying to address.
• Eliminates the false notion of “RUG-PULL” in the case of small crypto projects.
• 194 million monthly listeners in the USA alone and 33% of the population consume podcasts in Canada.

10. Affiliate and Referral program.

• The affiliate program or referral program will give additional incentives to promote the coins/crypto projects.
• It is a $12 billion industry.
• Coinbase affiliate program, coinmama, Bybit are a few examples of these programs.

……Do share your thought and suggestions in the comment …………..